Moral and Ethical Standards
At Satisfaction.Photos trust and authenticity are central to the way we capture and use media. Across all assignments, we are committed to using photos and video responsibly, respectfully, and in a way that accurately reflects the people and organisations we work with.
Authentic Representation
We do not use images or footage in a way that misrepresents people, organisations, or situations. Content we capture will not be edited or reused in a way that portrays something that did not occur or changes the intended meaning of the moment.
Respect for People and Context
We recognise that our work often involves real people and genuine interactions. We take care to:
Avoid using content in a misleading or disingenuous way
Avoid sharing personal or sensitive information obtained during an assignment
Use sound judgement when reusing content captured in specific contexts
Responsible Reuse of Media
We may reuse photos or video from previous assignments for promotional purposes such as:
Portfolio examples
Website content
Social media
Advertising material
When doing so, we aim to use content that fairly represents the type of work we provide. This may include recognisable individuals, however we avoid reusing material that contains sensitive information, personal stories, or context-specific content that was intended for a particular purpose.
Editorial vs Creative Work
This ethical approach primarily applies to documentary-style and assignment-based work involving real people and real situations. In creative work such as weddings, portraits, and commercial productions, stylistic editing and artistic enhancements may be used as part of the creative process.
Our Approach
Our approach aligns with widely accepted journalistic and documentary media ethics, including principles of authenticity, fairness, and respect. Where relevant, we also consider the intent of the Australian Privacy Principles and professional photography ethical standards such as those promoted by the Australian Institute of Professional Photography (AIPP).
We understand that we often work in small communities where trust matters. This approach reflects our commitment to maintaining respectful, long-term relationships with the people and organisations we work with.